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What One Should Understand About Duracoat Products

By Marci Nielsen


Duracoat is a big company located in the US that specializes in manufacture and supply of different kinds of coatings. Duracoat products are sold on a global scale in almost all countries. However the main consumer is the United States. Other big consumers are western countries such as the UK, Germany, France, and Canada. The company is one of the biggest corporations in the industry. In Lawrence, KS, the company controls a significant market size compared to its competitors.

The history of the company goes back several years in the past. The initial products it produced were usually basic coatings, but over time, the number of paints produced has grown very huge. Despite having financial difficulties in its infancy, the company has managed to overcome them and establish itself well in as far as financial position is concerned. Currently, it is among the most profitable corporations since it is a multi-million business.

The wide portfolio of products produced is mostly attributable to good management. The business has been run by some among the best managers in the industry, which has helped to place it among the top well-managed corporations. Managers that have run it over time have used different strategies and philosophies that aim at increasing profitability and expanding production.

As a result of the superior management, satellite production sites have been established on almost all the continents of the world. The biggest satellite production sites are located in North America, Europe, Oceania, and Asia. Plans to expand production into Africa, Latin America, and other parts of Asia are also part of the long-term strategic plan.

A diverse product portfolio is also attributable to enormous research and development efforts. The company invests several millions of dollars on funding research and development efforts as a way of remaining creative. As a result, some among the greatest inventions in the paint industry have been created by Duracoat. Aggressive research and development is a strategy that every management at the corporation has been able to embrace and support.

Unlike production sites which may not be present on all continents, distribution sites are everywhere. A huge network of distributors is maintained in all countries to ensure that supplies reach everywhere. Distributors are usually in form of private investors that the company gives authority to sell its commodities to retailers. Sources of competitive advantage for commodities manufactured result from good distribution networks, superior production techniques, extensive research and development, low costs, and better management.

The various sources of competitive advantage have helped in driving costs for various commodities down to attract buyers. Prices fixed on commodities differ in different countries to suit the economic situation of country in question. However, prices tend to be relatively stable to avoid disparities.

Duracoat manufactures all kinds of coatings that exist. The coatings have diverse applications including appliance, garage door, truck trailer siding, rainwave, trim and sidewall, and metal roofing uses among others. The coatings can be used for resisting corrosion, erosion, and oxidation. They are rated as among the best in the world.




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